The next question is often harder:
What should I do about it?
Perhaps your year-end assessment revealed that you want more time, stronger business performance, or greater confidence in your team. But those concerns can feel broad—and knowing where to begin isn’t always easy.
Instead of trying to change everything at once, take a closer look at the areas behind your concerns.
Review the Five Business Dangers
In our coaching framework, the Five Business Dangers are:
- Leadership
- Human Capital
- Marketing
- Sales
- Financial
Use these five areas as prompts for reviewing your business.
Leadership: Are your priorities clear? Does your team understand where the business is headed and what matters most?
Human Capital: Do people understand their roles and responsibilities? Where do they need clearer expectations, support, or development?
Marketing: Are you clear about whom you want to reach and how you communicate the value of your business?
Sales: Where do opportunities move forward, slow down, or get lost? What deserves a closer look?
Financial: Do you have a clear picture of business performance and how it compares with your income and financial goals?
The purpose isn’t to create a long list of everything that could be better. It’s to identify the areas most relevant to the future you want.
Turn Your Review Into a Priority
Once you have a list, resist the urge to tackle every item at once.
Choose one area to work on first. Consider:
- Which issue matters most to my goals?
- What would meaningful improvement look like?
- What is one manageable action I can take?
- Who needs to be involved?
- When will I review progress?
For example, replace “My team needs to be more independent” with:
“Before year-end, I’ll identify one recurring decision I currently handle, clarify who should own it, and agree on when my input is needed.”
That gives you a specific starting point rather than another broad intention.
Make the Business Work for the Life You Want
As you choose your next step, return to the bigger question:
What do I want this business to make possible?
Your answer may include growth, income, more personal time, a stronger team, or greater freedom to step away.
Use that answer to guide your priorities—not just the demands that happen to be loudest today.
David works with business owners to clarify personal and business goals, establish measurable objectives, and create plans for sustainable change. If you’re ready to discuss where your business is now and where you want it to go, call 734-645-9406 for a business coaching consultation!





