What is the view or mindset of your organization toward its sales team? The sales team should be viewed as a high-performance team, no different than a professional sports team. The entire organization (employees / leadership) must get behind the sales team and be supportive, helpful, and passionate about winning, succeeding, and driving results. Something as simple as setting the mindset of ‘everyone sells’ can be a shift in the culture and attitudes embraced by the organization.
Has organizational leadership made clear its go-to-market strategy, along with high value targets? Is the sales manager and sales team equipped and armed with the needed information to carry to prospective customers? Too often sales teams are expected to function just like an owner or leader would, often relying on passion and inside knowledge the sales team doesn’t have access to. Is your sales team set up for success or failure? What information does the owner or leadership have that once shared becomes a game-changer?
We’ve found that many organizations truly want great results, but when it comes to a sales-focused organization with a high-performance team, gaps in this concept emerge. These gaps may include mis-hires in the recruiting of sales team members, not being clear about the role and results expected for the position, and not providing the right tools or direction that supports the optimal success of the sales team. It may be sales management, where success is expected, not celebrated, or assumptions that the team is trained and knows what to do, but no one is checking to see if that assumption is valid.
Creating a Sales-Focused organization that is resilient, focused on new and repeat business, and successful in achieving its revenue and profit goals is not transactional. It requires a commitment and the investment of time, energy, and effort with a clear vision of what success looks like. Why not take stock now and find a few areas that will make a difference?
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