Laying a solid foundation to support your marketing efforts today and well into the future is essential for the success of your business! You may already have some key elements in place, but consider adjusting your marketing plan to include the following:
- Why does your company exist (this may resonate with your target market)?
- What does your company do – what is its product/service?
- Who does your company serve – what is your target market?
- Where is your target market found? What is your geographic footprint?
- Does your company offer a niche product or service where what you offer is exceptional in your marketplace (i.e., better than 70% of your competition)
- Where does what you offer land with regard to price or value?
- What is the WIIFM (What’s In It For Me) factor for what your company offers?
Taking the time to develop the areas listed above will enhance the performance and effectiveness of your marketing efforts. They will provide your sales team with the necessary ammunition to power their sales efforts to success.
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It all starts with a single, free conversation. Call 734-726-5208 today for a free coaching session or contact David. Your life is waiting!
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